An ideal meeting place between farmers and citizens, the markets of Campagna Amica were born in 2008 to carry out initiatives aimed at enhancing the value and dignity of Italian agriculture. Promoted by Coldiretti, Campagna Amica stands to protect the environment, the territory, traditions and culture, health, food safety, equity, access to food at a fair price, social aggregation and work.

It is aimed at everyone, ordinary citizens or agricultural workers, to give answers to key issues such as food, tourism, ecology, health and well-being, with the aim of promoting a new healthy and sustainable lifestyle.

Campagna Amica operates a support of Italian agriculture: direct sales, tourism and eco-sustainability. It is a point of reference for anyone interested in the fate of the environment and the territory, the quality of consumption and lifestyles.

Campagna Amica organizes and promotes i points of excellence of the Italian agricultural supply chain from the producer to the consumer and at km zero.

Campagna Amica produces knowledge and information tools for correct food education, promoting virtuous lifestyles towards the environment and consumption.”